Every door direct mail is a bulk mailing preference provided by USPS. It enables businesses to reach out to target customers even if they do not have their addresses.
With EDDM, you choose a mailing route you prefer to deliver your mail to, and the EDDM service provider will mail the items to all the active addresses in the chosen carrier location. Research has shown that around 40% of the USA’s population looks forward to going over their emails every day.
So, in this blog, we are going to discuss why EDDM is an excellent marketing technique for any business size.
Improves Your Digital Marketing Strategy
The Canada Post’s study shows that you can market intelligently, improve sales, and build stronger client relationships by integrating physical and digital marketing. When you combine digital and print media, you back up a message by reaching out to your target customers across multiple channels.
Higher Response Rate Among Readers
Full-service EDDM recipients are more likely to respond when they don’t sense the pressure of being treated as individual consumers.A chosen mail list for your every door direct mail printing can make your neighbors wonder why they are targets for a public campaign.
Moreover, statistics have shown that marketers receive higher response mail sent to their homes than from the list of prospects. Up to 5.4% of feedback comes from EDDM sent to households and 2.9% from pre-decided schedules.
Simple to Target
Targeting a physical audience might not be as quick as choosing an online audience on a social media platform that you can get with the help of a few clicks. Even then, finding the target market for your direct mail is achievable and effortless.
USPS permits businesses to distribute thousands of mailings to a location where they prefer a lower postage rate. Your mail carrier is going to drop your mailing to each household along with the targeted neighborhood or zip code. At times, your EDDM service provider will deliver your mail to various routes, household sizes, and selected age groups.
Even though EDDM doesn’t require you to have a mailing list, marketers who require specific targets can buy a list from third-party dealers.
Promotes Sales
Studies have shown that 62% of customers buy in less than 3 months of every door direct mail correspondence. EDDM is a great marketing strategy for businesses to convert leads into sales.
The older generation around the world tends to trust EDDM, have confidence in it, and read more postcards than other mail. Moreover, senior citizens also control about 70% of all disposable income.
Thus, businesses tap into the incredible marketing power to influence the target group with direct mail marketing campaigns.
When it comes to millennials, 90% of them approve of physical advertising. This percentage of millennials consider EDDM to be a credible source of information.
Easier to Track
The outcome of tracking your postcard campaigns offers the best business perspective. You can use the result to create a realistic expectation for your marketing campaign.
There are different options you might choose for your leads for contacting you. One of the best ways is to assign a unique phone number to the mail for various zip codes. Like already mentioned, more than 60% of individuals who read EDDM are likely to react to it, either by walking or calling your store and making a purchase.
Even so, you can track the postcard campaign just by counting the total calls you are receiving on the unique number you have printed on a specific EDDM postcard.
You can also create a landing page when your goal is to attract prospects to boost the website or interact with the product.
An alternative is to use a QR code on the postcard that recipients can scan with their smartphone camera. The code will take them to the landing page you have developed for the campaign. If visitors click on the page, you can easily identify the campaign that initiated it.
